Building a Scalable Video Strategy - Nutrition Capital Network (NCN)
How I scale creative systems to support brand growth and campaign strategy across portfolios.
Informa Health & Nutrition
Role: Strategy Lead · Creative Direction · Video Production Lead
Overview
Defined how the NCN brand is experienced through content and storytelling:
- Clean, focused visual tone to reflect investor credibility
- Structured pacing to reinforce clarity and trust
- Consistent storytelling formats across all content
- Balance between professional authority and founder-driven narratives
- Clean, focused visual tone to reflect investor credibility
- Structured pacing to reinforce clarity and trust
- Consistent storytelling formats across all content
- Balance between professional authority and founder-driven narratives
System
Developed a repeatable content system across the full lifecycle:
- Pre-event: Build anticipation and highlight key brands and investors
- Onsite: Capture high-value moments, conversations, and energy
- Post-event: Extend reach through recap, insights, and ongoing storytelling
- Pre-event: Build anticipation and highlight key brands and investors
- Onsite: Capture high-value moments, conversations, and energy
- Post-event: Extend reach through recap, insights, and ongoing storytelling
This approach enables content to scale across multiple events while maintaining consistency and quality.
Execution
- Event recap films
- Founder and investor interviews
- Short-form social and campaign content
- Founder and investor interviews
- Short-form social and campaign content
Outcome
Established a scalable content system that extends beyond individual events, enabling consistent brand expression and ongoing engagement across NCN.
Where It Lived
Event marketing campaigns, social media, digital platforms, ongoing brand storytelling
Next → Experiential