Advocates Program - SupplySide
How I guide creative direction in close partnership with marketing and content teams, from early concept through execution.
Informa Health & Nutrition
Role: Creative Direction · Campaign Video Strategy · Video Production Lead
Overview
My work focuses on shaping how content and campaigns connect across programs, events, and ongoing brand storytelling. Rather than creating isolated assets, I develop systems that ensure consistency, scalability, and alignment across channels.
Approach
- Build content systems that connect campaigns, programs, and live experiences
- Align creative with marketing, content, and commercial priorities
- Ensure consistency across touchpoints while allowing flexibility across formats
- Focus on scalable workflows that extend content beyond single moments
- Align creative with marketing, content, and commercial priorities
- Ensure consistency across touchpoints while allowing flexibility across formats
- Focus on scalable workflows that extend content beyond single moments
Short
Full Video
Execution
- Campaign and program content development
- Cross-channel content adaptation (social, web, email)
- Content creation supporting event and marketing initiatives
- Ongoing storytelling aligned with brand and business goals
- Cross-channel content adaptation (social, web, email)
- Content creation supporting event and marketing initiatives
- Ongoing storytelling aligned with brand and business goals
Outcome
Enabled consistent, scalable content across campaigns and programs, strengthening brand visibility and supporting ongoing engagement.
Next → Story