Pitch Slam – Natural Products Expo West
How I design live brand experiences that balance narrative, energy, and visual identity at scale.
Informa Health & Nutrition
Role: Creative Direction · Experience Design · Video Production Lead
Overview
Reimagined traditional startup pitches as a fast-paced, engaging experience - blending storytelling, competition, and live audience energy. The focus was to create a format that builds momentum, keeps audiences engaged, and helps emerging brands stand out.
Experience
Designed to create clarity, energy, and engagement throughout:
- Fast-paced format with a clear narrative arc
- Tight timing and structured transitions between speakers
- Focus on audience connection and momentum
- Consistent visual and tonal rhythm across the experience
- Fast-paced format with a clear narrative arc
- Tight timing and structured transitions between speakers
- Focus on audience connection and momentum
- Consistent visual and tonal rhythm across the experience
Execution
- Countdown sequences to focus the room and build anticipation
- Branded intros and transitions to create continuity between pitches
- Stage content aligned with the broader Expo West brand system
- Music and transition moments to maintain rhythm and momentum
- Branded intros and transitions to create continuity between pitches
- Stage content aligned with the broader Expo West brand system
- Music and transition moments to maintain rhythm and momentum
Outcome
This work is applied within the live environment of Natural Products Expo West and informs how key moments are captured and extended into post-event marketing and storytelling.
Where It Lived
Live event experience, social and campaign content, event marketing
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