Brand identity is shaped through defining experiences—on screens, in motion, and in the shared spaces where audiences gather. My work centers on shaping those experiences with intention. Through narrative-led, video-driven storytelling, I help guide how brands are perceived and remembered across both live environments and digital touchpoints.

My background brings together global storytelling, creative leadership, and business strategy, strengthened by an MBA. I work closely with cross-functional partners and senior stakeholders, guiding multidisciplinary creative teams across high-impact event portfolios. In that space, I help set creative direction and ensure tone, visual identity, and sponsorship narratives align with broader brand goals and audience needs.

At its core, my focus is simple: use story, design, and clear creative direction to shape perception, build recognition, and create continuity between the immediacy of live experiences and the digital journeys that follow.