Brand identity is shaped through the small but defining moments of experience—on screens, in motion, and in the shared spaces where audiences gather. My work focuses on shaping those moments with intention. Through narrative and video-led storytelling, I influence how brands are perceived and remembered across both live environments and digital touchpoints.
My background brings together global storytelling, creative team leadership, and business strategy, strengthened by my MBA. I collaborate closely with cross-functional partners and senior stakeholders, guiding multidisciplinary creatives across high-impact event portfolios. In that space, I ensure tone, visual identity, and sponsorship narratives stay aligned with broader brand ambitions and stakeholder priorities.
Ultimately, my focus is simple: use story, design, and clear creative direction to shape perception, build recognition, and create continuity between the immediacy of live experiences and the digital journeys that follow.
