Informa Health & Nutrition

Role: Strategy Lead · Creative Direction · Video Production Lead

Nutrition Capital Network (NCN) is Informa’s investor platform connecting early-stage and growth companies in the nutrition, health, and CPG space with investors and strategic partners. The challenge was not simply to document individual meetings, but to define how NCN shows up visually and narratively across its full event cycle. The goal was to move from one-off coverage to a repeatable, scalable video strategy that builds brand recognition, supports investor engagement, and gives founders a consistent storytelling platform.

I led the development of an integrated video framework designed to support pre-event promotion, onsite storytelling, and post-event amplification. The system was built to be modular and repeatable, allowing content to scale across multiple NCN meetings while serving different audiences, including investors, founders, and alumni. A key focus was creating a structured content lifecycle that maximized the value of each shoot through intentional repurposing across marketing channels.

   - Event recap films capturing the energy, relationships, and outcomes of each NCN meeting

   - Investor insight videos positioning NCN as a trusted platform for capital and innovation

   - Founder and alumni stories that humanize the brand and illustrate long-term impact

   - Onsite capture formats designed to generate reusable assets for marketing and social

This approach established a repeatable content model for NCN, strengthening brand presence across live and digital touchpoints and increasing the volume and consistency of high-quality video assets. The framework now supports year-round storytelling and campaign use, extending the value of each event beyond the moment it takes place.